I love to drink – I think everybody knows that. But I must admit that I am more of a social drinker. I don’t feel the need to open a bottle, or to have a glass to wind down at the end of the day. A glass of milk will do for that. But in a social event, wine is a must.
Early this year, I came across this amazing bottle label that was doing something quite different. Their campaign was fresh, different and very obviously aimed at women. It was quite the change and I was instantly intrigued. This winery was called: Be. Winery
What they had done was match their wines with different beauty looks. Say what!? Wine matching with food is as old a tale as any, but matching with beauty looks? That’s gotta be a new one. Check out the campaigns they have done, it’s really quite amazing.
With 3 different wines to match your mood, I really like the playful vibe and cheekiness of the entire advertising campaign. The colours are gorgeous too and really, what’s not to love when there’s energy, wine and makeup all rolled into one?
I had the chance to look over the style cards that were produced for the campaign, I think the Luscious look would float my boat the most. I adore red lippies as you know, and you really can’t go wrong with sexy. It is an extremely wearable look, and I can just see all you ladies hitting a night on the town rocking this absolutely luscious look!
Over the next few months, I will be bringing to you videos and photos on these looks as I try them on myself. It won’t be exact replicas of these looks, but more inspired by. These juicy looks have really got my creative buds going, and really, doing your makeup while sipping on a glass of wine? What more could you ask for, really?